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tm eventmarketing: IKEA Munich

IKEA Munich – Christmas Party

The organiszation of a Christmas party for over 400 branch staff.

TM-Eventmarketing was given the task of conceptualizing and realizing the event: the IKEA staff were “abducted” and brought to the private gambling den Al Capone’s, to experience the world of the 20s and 30s. A team of professional actors in original mafioso costumes mingled with the crowd while a pianist and dancers in Charlston costumes and stoles enhanced the authentic atmosphere. The decorative concept, with its attention to detail and festive Christmas cuisine created a very special kind of Christmas atmosphere. At midnight the staff received chips and were invited to gamble. Five blackjack and four roulette tables with trained croupiers created just the right mood in a nostalgic ambience. A disco-concept (70s, 80s, oldies and house-music) brought the event to a close, with people dancing into the early hours.


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