Coca Cola – International Cycle Race around the Old Town of Nuremberg
Not an easy task: immerse the old town of Nuremberg in the emotional marketing world of the most famous drink in the world. Hot racing weather and that refreshing Coca Cola feeling. Definition and realisation of the brand’s appearance at point-of-sale – working together with the marketing management of Coca Cola.
After drawing up progamme and operation plans for marketing, logistics and bar service technique, the ideas were put into practice with our own personnel following discussions with the event organisers.