Takko Fashion - Promotion/POS-Marketing
Since 2002 TM-Eventmarketing has provided services for the textile discount firm Takko Fashion Holding, dealing with the conceptualization and realization of promotion actions in Germany, The Czech Republic, Hungary & Slovakia.
Games, fun and a great atmosphere – this is what customers should experience at the store entrance during the opening of a branch or one of its special events. This is also what should entice shopping-centre customers into the store. In order to communicate Takko Fashion uniformly and compactly, a modular system that accords with CI was developed: clowns and promoter used a wheel of fortune, sound, slot machines, balloon-tying, sky dancers, bouncy castle, popcorn machines and give-aways to create a friendly atmosphere. Shopping becomes an event that customers remember and this strengthens the Takko Fashion brand.